Dairy Board Cheese Promotion 1960

(Jingle)

Say cheese, 

and you’ll please

the family agrees,

they love every way you serve cheese.

Everyday for breakfast, lunch, dinner and tea,

restore lost protein and energy.

Make the most of cheese.

(Voice-over)

There are so many ways to enjoy cheese and so many kinds to enjoy. Try cream or cottage. Delicious with fresh sliced pineapple or tomato. Delicatable as a filling for omelettes.

(Jingle)

Make the most of cheese.