(Voice-over)
The clean cigarettes, that’s kind to your throat, is Craven filter.
This is the era of the clean cigarette.
That’s why more and more people are changing to Craven filter, because . . .

(Jingle)
The filter’s right,
The flavour’s right,
It’s a right clean cigarette,
Craven ‘A’
King Size Filter

(Voice-over)
The clean cigarette that’s kind to your throat.